Amazon reveals exact date ITV-owned streaming service will disappear from Prime ahead of full shutdown | LM14860 | 2024-03-19 15:08:01

New Photo - Amazon reveals exact date ITV-owned streaming service will disappear from Prime ahead of full shutdown | LM14860 | 2024-03-19 15:08:01
Amazon reveals exact date ITV-owned streaming service will disappear from Prime ahead of full shutdown | LM14860 | 2024-03-19 15:08:01

In early February, the UK's largest broadcasters confirmed that BritBox, which launched in 2019, can be shutting down.


BRITISH streaming app BritBox has just acquired its remaining dying knell, as Amazon has revealed when it is going to disappear from Prime Video.

In early February, the UK's largest broadcasters confirmed that BritBox, which launched in 2019, can be shutting down.

Amazon reveals exact date ITV-owned streaming service will disappear from Prime ahead of full shutdown
Amazon reveals exact date ITV-owned streaming service will disappear from Prime ahead of full shutdown
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ITV CEO Carolyn McCall stated the move to axe the BritBox standalone app shaped a part of ITV's plans to streamline its providers[/caption]

Viewers had hoped that it'd stay alive in some type by way of& Prime Video, the place viewers might combine their subscriptions for each& streaming providers.

Nevertheless, ITV shortly stamped out these goals earlier this month.

Then last week, Amazon eliminated the BritBox 'subscribe' button in another signal of the app's oncoming retirement.

Now Amazon has revealed that viewers watching BritBox by way of Prime will lose streaming entry days before everybody else.

The tech big has stated BritBox will not be obtainable on Prime Video Channels – even for present subscribers – from April 27, 2024.

BritBox will then stop operating as a standalone service on 30 April.

From that date onwards, BritBox content material will only be out there by way of ITVX or& BBC& iPlayer.

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STREAMLINING EFFORTS

ITV CEO& Carolyn McCall stated the transfer to& axe the BritBox standalone app& shaped a part of ITV's plans to streamline its providers.

"In 2024, the BritBox UK service on Amazon Prime Video Channels and the BritBox UK standalone& app& will close as we further simplify our offering," she stated.

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"This can consolidate all our subscribers underneath one ITVX Premium brand and can give us complete possession of the subscriber base.

"The closure of these providers is predicted to influence subscriber numbers and subscription revenues in 2024."

It comes just days after& ITV quietly axed its Catchup channel on Prime Video.

The& channel, beforehand referred to as ITV Hub+, allowed& Prime Video& viewers to& dodge adverts& at a less expensive value.

For advert-haters, the Prime Video model was cheaper than a full ITVX Premium subscription – and allowed access to more content material.

Now it appears that evidently all signs are pointing in the direction of the ITVX app, which can grow to be the only place to make amends for missed exhibits from the broadcasting home.

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