Center Parcs axes 'sexist' advert after backlash from furious holidaymakers | N9A794N | 2024-03-20 06:08:01
Livid holidaymakers noticed the image online, which showed a household of cyclists with the mother behind the group.
CENTER Parcs axed an advert yesterday after it was branded sexist for poking fun at mums.
Livid holidaymakers noticed the image online, which showed a household of cyclists with the mother behind the group.
It was captioned: "That 'keep up mum' second.
"E-book your Easter break."
The slogan infuriated clients, with one saying: "Sexism and misogyny from Middle Parcs.
"Why not go on holiday to Middle Parcs and keep outdated patriarchal views of a family dynamic."
Another raged: "The angle this advert exhibits is strictly the sort of remarks women and girls are used to."
One stated: "Sorry youngsters, however gained't be going to Middle Parcs ever once more."
The company pulled the advert after being contacted by The Solar.
A spokesperson advised us: "We apologise for any offence that our current social media advertisement might have prompted.
"In consequence, we now have removed this ad."
Middle Parcs has 5 holiday villages in the UK, each situated in acres of forest. A sixth is situated in Ireland.
The company was founded by Dutch entrepreneur Piet Derksen in 1968, and is famed for its idyllic family holidays with actions including cycling, archery and climbing.
<!-- End of Brightcove Player --></p><div class="hashtags">#center #parcs #axes #sexist #advert #backlash #furious #holidaymakers #US #UK #NZ #PH #NY #LNDN #Manila #Politics </div></div> More >> https://ift.tt/k31eiXf Source: MAG NEWS
