NEW YORK — For the Peacock network, the shortest month of the year could be the biggest ever for its sports properties.
NBCUniversal and its "Legendary February," as it is being billed, will air the start of theWinter Olympics,Super Bowl 60from Levi's Stadium in Santa Clara, California, and theNBA All-Star Gameset for the Intuit Dome in Inglewood, California – all within a 10-day period starting Feb. 6.
When the first pack of athletes representing their country makes its way through Milan's San Siro stadium, the executives at NBCUniversal will be holding their collective breath, hoping for maximum returns on an investment years in the making.
The network is paying $7.75 billion to air the Olympics through 2032, following a $3 billion extension with the International Olympic Committee in March. They are shelling out another $2 billion a year for their NFL package, which includes the top-rated Sunday Night Football and, this season, the crown jewel of every professional football season – Super Bowl 60. A record 127.7 million viewers tuned in to watch thePhiladelphia Eagles' destruction of the Kansas City Chiefs in Super Bowl 59.
Super Bowl VII (Dolphins 14, Washington 7): Miami Dolphins defensive tackle Manny Fernandez (75) tackles Washington running back Larry Brown (43) in Super Bowl VII at the Los Angeles Memorial Coliseum. The Dolphins completed a 17-0 undefeated season with the win." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XVII (Washington 27, Dolphins 17): Washington running back John Riggins (44) breaks loose from Miami Dolphins defensive back Don McNeal (28) on a 43-yard touchdown run during Super Bowl XVII at the Rose Bowl." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XVIII (Raiders 38, Washington 9): Los Angeles Raiders running back Marcus Allen (32) carries the ball against Washington safety Mark Murphy (29) during Super Bowl XVIII at Tampa Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXII (Washington 42, Broncos 10): Washington quarterback Doug Williams (17) looks to throw against the Denver Broncos during Super Bowl XXII at Jack Murphy Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXIV (49ers 55, Broncos 10) : San Francisco 49ers running back Roger Craig (33) celebrates with teammates against the Denver Broncos at the Superdome. The 55 points scored by the 49ers remains a Super Bowl record." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXVI (Washington 37, Bills 24): Washington cornerback Alvoid Mays (20) hits Buffalo Bills quarterback Jim Kelly (12), causing him to fumble during Super Bowl XXVI at the Metrodome." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 51 (Patriots 34, Falcons 28 - OT): New England Patriots wide receiver Julian Edelman hauls in a catch off a deflected pass that would help New England mount the largest comeback in Super Bowl history. The game also featured the first ever overtime in a Super Bowl." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 53 (Patriots 13, Rams 3): Patriots cornerback Stephon Gilmore makes a pivotal interception in the fourth quarter at Mercedes-Benz Stadium. With the win, the Patriots tied the Steelers for most Super Bowl victories (six)." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 55 (Buccaneers 31, Chiefs 9): Buccaneers tight end Rob Gronkowski spikes the football after catching a touchdown pass during the second quarter at Raymond James Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 56 (Rams 23, Bengals 20): Los Angeles Rams wide receiver Cooper Kupp catches the game-winning touchdown pass as Cincinnati Bengals cornerback Eli Apple defends at SoFi Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 57 (Chiefs 38, Eagles 35): The Chiefs' Kadarius Toney (19) is tackled by the Philadelphia Eagles' Nakobe Dean (17) and Arryn Siposs (8) after a Super Bowl-record 65-yard punt return at State Farm Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 58 (Chiefs 25, 49ers 22, OT): Kansas City Chiefs wide receiver Mecole Hardman Jr. (12) celebrates with quarterback Patrick Mahomes (15) after the game-winning touchdown in overtime against the San Francisco 49ers." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl: One great image from each game
Thesound of "Roundball Rock"has been percolating across television screens since October, when the NBA on NBC returned after a 23-year hiatus, costing $2.5 billion a year and part of the 11-year, $76 billion media rights deal the league struck with Amazon and Disney.
NBCUniversal sold out its Olympic inventory, with 100 new advertisers setting a new Winter Olympics ad sales record and securing the advertising allotments for the Super Bowl and the NBA All-Star Game. The Super Bowl ad price for a 30-second spot topped $8 million.
Point blank, NBC is expected to break viewership and revenue records, using stars such as figure skater,Ilia Malinin, the self-proclaimed "Quad God," skierMikaela Shiffrin, and downhill skierLindsey Vonnto maximize exposure on television and social media.
The plan for the three major events was laid out by the executives and key players in charge of bringing viewers hours of programming during a press event at Studio 8H at Rockefeller Center in midtown Manhattan, better known as the home of "Saturday Night Live."
Molly Solomon, Executive Producer & President, NBC Olympics Production, said there will be some surprises and familiar faces for the Olympics. But Solomon said the main goal is to give the power back to the viewers – because of the audience's different viewing habits, it's imperative to give them the "best seat in the house."
Snoop Doggis back as a special correspondent after making a splash at the Paris Olympics, and actorStanley Tucciwill be brought on to talk all things Italy and highlight its culture.
The Opening Ceremony of the 2026 Milan Cortina Winter Games on Feb. 6 will be hosted by Savannah Guthrie, Terry Gannon, and three-time Olympic gold medalist Shaun White.
Suzanne Schulting (NED) celebrates with Xandra Velzeboer (NED) and Yara van Kerkhof (NED) and Selma Poutsma (NED) after winning the women's 3000m relay final during the Beijing 2022 Olympic Winter Games at Capital Indoor Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jessie Diggins (USA) celebrates winning the silver medal in the women's cross-country skiing 30km freestyle during the Beijing 2022 Olympic Winter Games at Zhangjiakou Cross-Country Centre." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Hein Otterspeer (NED) in the men's speed skating 1000m during the Beijing 2022 Olympic Winter Games at National Speed Skating Oval." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Daeheon Hwang (KOR) celebrates after winning the men's 1500m final during the Beijing 2022 Olympic Winter Games at Capital Indoor Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Iivo Niskanen (FIN) celebrates winning the gold medal in the men's cross country skiing 15km during the Beijing 2022 Olympic Winter Games at Zhangjiakou Cross-Country Centre." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Frozen Focus: The intensity of Winter Olympic faces
"Primetime in Milan" will behosted by Mike Tirico, who will also handle play-by-play duties for the Super Bowl two days later. Rebecca Lowe will host the Olympics in the daytime, and Maria Taylor is tapped as the late-night host, part of the82 commentators assigned to cover the Milan Cortina 2026 Olympics.
After the Lombardi Trophy is handed to the winning team in California, Tirico will host the primetime Olympics show on the field at Levi's Stadium before flying to Italy to start his on-site hosting duties.
"Nothing brings America together like the Super Bowl. No two weeks bring America together like the Olympics. We are blessed to have both," said Tirico, who will become the first U.S. broadcaster to call the Super Bowl and host a Winter Games in the same year.
The streaming service Peacock, which has 41 million paid subscribers in the United States and will broadcast more than 7,600 hours of live content in 2026, is also a key part of the plan. Peacock will offer fan-first features like "Rinkside Live" and "Courtside Live," which will introduce several curated alternate camera angles, such as inside the coaching areas for figure skaters and on team benches in ice hockey.
While the Olympics and the Super Bowl are the headliners, pro basketball aims to make its mark this month.
It begins with the start of "Sunday Night Basketball" on Feb. 1, with theLos Angeles Lakersbattling the New York Knicks, followed by the reigning champion Oklahoma City Thunder taking on the Denver Nuggets.
The NBA All-Star Game on Feb. 15 will introduce a new format featuring a U.S. vs. World All-Star Game robin-round tournament, with two teams of U.S. players and one team of international players, and four 12-minute games.
"Courtside Live" will debut during the All-Star Game. Some features include "Star Spotlight," which highlights standout players on the court, and "Home Team" or "Away Team" views that focus on each team's bench to capture player reactions.
The closing ceremony of the Milan Cortina Olympics on Feb. 22 will be followed by a "Sunday Night Basketball" clash between the Boston Celtics and the Lakers.
"Only NBC can pull this off," said Mike Cavanagh, the co-CEO of NBCUniversal parent Comcast. "Getting ready for the month ahead feels like getting ready for a season ahead. We know we can do it. But you still have butterflies. You still have nerves. This is big time,"
This article originally appeared on USA TODAY:NBC to broadcast Super Bowl, Olympics, NBA All-Star Game in February
