Disney is known for bringing smiles to people's faces and their collaboration with Formula 1 sets out to do exactly that. The two companies are continuing their multi-year "Fuel the Magic" collab in 2026, bringing immersive fan experiences combined with both storytelling and racing culture to Grand Prix weekends all season long.
The plans this year include new content, products, and experiences for racing fans across the globe, beginning with the Australian Grand Prix. The plan looks to build off the momentum the collab created at the Las Vegas Grand Prix in November last year.
In a press release, Tasia Filippatos, President of Disney Consumer Products, said, "Formula 1 and Disney sparked a cultural moment felt worldwide—and it was only the beginning. This year is about turning that moment into a season‑long story."
What types of new content are on the docket?
The first piece of new content to be released will be a new comic series titled "Mickey X Formula 1 Racing to the Top!" The series was created by Disney in partnership with WEBTOON and will launch on March 6 during the Formula 1 Australian Grand Prix, with new episodes dropping tied to each race weekend throughout the season.
According to the press release, the series will focus on Mickey, Minnie, Goofy, and Donald working together to support a racing team in crisis.
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New products at pop-up retail shops
Starting with the Chinese Grand Prix, certain Formula 1 races will retail pop-ups with new branded ranges and merchandise inspired by the host city. Furthermore, a core collection of Disney + F1 merchandise will debut online ahead of the Chinese Grand Prix, available on F1.com and the Amazon F1 Store. The core collection will be available worldwide and all year long.
Formula 1 isn't the only company collaborating with Disney to make new merchandise, though. Gentle Monster, which will be managing a global eyewear assortment as well, will add to the Disney Store's expansion. Both Uniqlo and Miniso will be introducing regional drops of their own in China and Japan.
All in all, the new products on display at the races will include apparel, accessories, collectibles, plush, and many more collectible items.
What did Disney do at the Las Vegas Grand Prix last year?
In case you missed it, ahead of the 2025 Las Vegas Grand Prix, Mickey Mouse performed in front of the Bellagio Fountains, including wild pyrotechnics not normally seen at the Bellagio.
The Disneyland Band also performed the national anthem before the race, and Mickey and Minnie Mouse hosted a community day for kids in the Las Vegas area, as well.
This article originally appeared on USA TODAY:Disney, F1 set to collab with new content, products for 2026 season
