Where Is Dominic Russo’s Family Now? Inside Their Lives After He Was Killed in the Mackenzie Shirilla Crash

Dominic Russo was killed when his girlfriend, Mackenzie Shirilla, crashed her car into a brick wall in July 2022

People Dominic Russo; Christine Russo.Credit: Courtesy of Netflix (2)

NEED TO KNOW

  • The 20-year-old's family members initially stood by Mackenzie before realizing the crash may have been intentional

  • Dominic's dad, Frank Russo, and older sister, Christine Russo, were both interviewed for the Netflix documentary The Crash

Dominic Russowas just 20 years old when he waskilled in a high-speed car crash.

Dominic began datingMackenzie Shirillawhen she was a freshman in high school, and they started living together after she graduated high school. Although the two were called inseparable, they also struggled with challenges in their relationship — including trust issues and volatile behavior.

On July 31, 2022, Mackenzie, who was 17 at the time, was driving Dominic and their friend, 19-year-oldDavion Flanagan, home from a party in the early morning hours. Within a few moments, Mackenzie suddenly accelerated her car to 100 mph and crashed it into a brick building in Strongsville, Ohio.

Both Dominic and Davion were killed in the crash, while Mackenzie was hospitalized for her injuries and survived. Mackenzie vehemently maintained that the crash was an accident and that she didn't remember the moments leading up to it. However, she was arrested in November 2022 and wasconvicted of Dominic and Davion's murdersthe following March.

While Dominic's parents and family members initially stood by Mackenzie and believed her story, they have since changed their minds and have expressed mixed opinions after seeingvideo footage of Mackenzie's pre-crash behavior.

Both Dominic's dad Frank and sister Christine, opened up about their love for their son and his tragic death in the Netflix documentary,The Crash, which came to the streamer on May 15.

Here's everything to know about where Dominic Russo's family is now.

Who was Dominic Russo?

Dominic Russo and Mackenzie Shirilla.Credit: Courtesy of Netflix

Dominic was raised in Strongsville, Ohio, and had a close relationship with his parents, Christine and Frank, and his siblings.

“He literally was just starting his life... and he was just a baby. So he had his whole life ahead of him," his sister Christine told PEOPLE in 2023.

Christine described her younger brother as kind, funny and caring.

"He was the most doting and proud uncle to our children," she said. "He was so loved, and he is so indescribably missed. I'm so proud to call him my brother.”

The older sister also participated in the Netflix documentary with some of her other family members and later toldNBC Newsthat the grief has "gotten worse."

"As time goes, we're missing him more as different stages of grief are hitting,” she explained. “Since the sentencing, it's appeal after appeal after appeal. There's no resting; there's no finding peace. It's just constant, like them slapping it again in our face every six months.”

Meanwhile, Dominic's father, Frank, said that his son was a "go-getter" who loved music and basketball.

“He was opening up his own clothing line, he was not average kid, I'll tell you that,” Frank toldNBC Newsin 2023.

What happened to Dominic?

Dominic Russo and Christine RussoCredit: Courtesy of Christine Russo

Around 5 a.m. on July 31, 2022, Mackenzie started driving Dominic and Davion home from a graduation party. Thirty-six minutes later, she slammed her 2018 Toyota Camry into a brick wall.

Dominic and Davion were pronounced dead at the scene, while Mackenzie was rushed to the hospital and treated for various injuries, including multiple bone fractures.

When investigating the deadly crash, authorities learned that the interior of the car had "exploded" upon impact, Assistant Prosecutor Tim Troup said inThe Crash.Forensic auto investigators subsequently conducted an in-depth investigation that determined Mackenzie had accelerated the car to an estimated 100 mph in the moments before the crash.

The investigation also found that there were no technological malfunctions that caused the car to inexplicably speed up. The Camry's "black box" revealed that the accelerator pedal was pressed 100% down with no indication of braking.

“Three seconds before the impact, there was some steering input: Right movement, left movement and then a hard right movement,” Sergeant Ryan Fox of the Ohio State Highway Patrol said in the doc. “It shifted from drive into neutral, back into drive again.”

Mackenzie's bloodwork tested positive solely for THC and psilocybin mushrooms and marijuana were found in the car. Her attorneys later argued that she could have unconsciously crashed the car as a result of a medical emergency.

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After a three-month investigation, Mackenzie was ultimately arrested in connection with Dominic and Davion's deaths. She was charged with four counts of murder, four counts of felonious assault, two counts of aggravated vehicular homicide, one count of drug possession and one count of possessing criminal tools.

“The evidence all comes together to show: This was not an accident,” Troup said in the Netflix doc.

In August 2023, Mackenzie wassentenced to two concurrent terms of 15 years to life in prisonwith credit for time served and a permanent suspension of her driver's license.

What have Dominic's family members said about his death?

Dominic Russo and Christine RussoCredit: Courtesy of Christine Russo

Shortly after losing their beloved family member, Dominic's parents initially supported Mackenzie and believed that the crash was an accident.

However, in September 2022, Dominic's brother, Angelo, started speaking with authorities and admitted that his brother and Mackenzie's relationship was far from perfect. Angelo also claimed that Dominic tried breaking up with Mackenzie several times and shared video footage of Mackenzie allegedly trying to break into Dominic's home after he wouldn't let her inside.

“Dom tried to break up with her multiple times,” Angelo told police, per footage shown inThe Crash. “Dom would have to call Kenzie's parents, call her mom and stuff, and say, ‘Hey, you need to get Kenzie out of here. She's refusing to leave my house; she's being crazy.' "

Dominic's sister Christine told police that she knew they were fighting but also thought it was a tragic accident.

"You know, they were kids. Accidents happen all the time like that," Christine said inThe Crash. "You never in a million years think, 'This girl killed your brother.' "

Upon seeing the footage of Mackenzie trying to break into Dominic's house, the Russo family's opinions changed, and many of them believed that Mackenzie had intentionally killed Dominic. Both Dominic's mom and brother Angelo ended up testifying in court about the couple's allegedly volatile relationship.

Even though many of the Russo family members came to the same conclusion about what happened to Dominic, not all of them agreed on Mackenzie's sentencing.

“It's horrible for everybody. Yeah, I lost my son, it's harder on our family, but I don't want the rest of her life ruined too. It isn't going to make me feel any better,” Frank told NBC News at the time. "The whole thing's just a shame."

Frank added, "She's just a little kid. She f---ed up. She did a damn stupid thing but now her parents are destroyed, her family's destroyed too. I wish there was a way she could get some kind of help, some kind of treatment.”

However, his sister Christine told PEOPLE that she disagreed with the sentencing for different reasons.

“I feel like the sentences should have been [run] consecutively,” she said. “I can't imagine how I would feel if Mackenzie got out in 14 years. My brother's life and Davion's life was completely stolen. They don't get out in 15 years. They don't come back in 15 years. They don't get any chance to live a life.”

Dominic's mom,Christine, spoke at Mackenzie's sentencingand said that "evidence and science proved" she "murdered my son Dominic, as well as Davion."

"Time does not heal this wound," she emotionally shared. "Mackenzie is going to prison because you did this. Be thankful that you're still alive and have a future, whatever that may be. Dom and Davion were robbed of their futures, their hopes and their dreams. Mackenzie showed no mercy on Dom, nor did she on Davion. Only God at this time can have mercy on her soul."

Where is Dominic Russo's family now?

Frank Russo and Christine Russo in The Crash.Credit: Courtesy of Netflix

In the years since Dominic tragically died, his family members have either taken a step out of the public eye or continued advocating for him.

Both Frank and his daughter, Christine, appeared inThe Crashwhere they opened up about Dominic's death and legacy. The two further slammed Mackenzie for trying to get her conviction appealed.

"She actually intentionally murdered him," Christine said of Mackenzie in the doc, while later adding, "She got 15 years, that's nothing."

Since the documentary was released on May 15, Christine hasaccusedThe Crashfilmmakers of lyingabout aspects of the case and only using interviews from Mackenzie's friends. She went on to launch a podcast,The Big Sister: Unhinged, where she says she is "working tirelessly to reclaim his narrative from media sensationalism and misinformation."

"A central focus of her work is debunking lies and defending Dominic's character," the description reads. "She dives into the realities of public tragedies and the warning signs of toxic relationships, offering a platform where victims' families can find clarity. Based in Ohio, Christine remains a pillar of the Russo family, dedicated to advocacy and ensuring Dominic and his friend Davion are remembered for the truth of who they were and the lives they lived."

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Where Is Dominic Russo’s Family Now? Inside Their Lives After He Was Killed in the Mackenzie Shirilla Crash

Dominic Russo was killed when his girlfriend, Mackenzie Shirilla, crashed her car into a brick wall in July 2022 NEED TO KNOW ...
Trump wants White House helipad while Mar-a-Lago's sparks 'anxiety'

PresidentDonald Trumpis reportedly considering installing a landing pad for helicopters on theWhite House South Lawn.

USA TODAY

TheWall Street Journalfirst reported that plans were in discussion to install a helipad on the South Lawn to prevent new Marine One helicopters from damaging the grass.CNNandThe Washington Postalso reported these discussions, citing anonymous sources on May 18. The White House did not comment on the possibility of a helipad specifically; instead, spokesperson Davis Ingle said, "President Trumphas continued to make improvements at the White House and all around D.C. to benefit future presidents and Americans.”

The Post reported the helipad has long been under consideration. It would be the latest in a series of development projects around D.C., including the$400 million White House ballroom, repainting the bottom of the Lincoln MemorialReflecting Pooland a proposed250-foot "Triumphal Arch."

At his Winter White House in Florida, the Mar-a-Lago helipad has been tightly regulated by the town. The helipad installed during his first term was destroyed shortly after he left office. It's set to be rebuilt in the coming months, now that Trump is back in office. Recently, the town considered granting permission for the pad to remain past the end of Trump's presidency.

More:Trump approval rating sinks to term low in new poll amid Iran war

Mar-a-Lago helipad was built and destroyed

When a Mar-a-Lago helipad was first approved by the Palm Beach Town Council in 2017 at the beginning of Trump's first term, it came with the condition that the concrete pad had to be removed when Trump left office.

The helipad was used sparsely for presidential business during Trump's first term. In one instance in 2019, the site was used for takeoff and landing for a presidential visit to the Herbert Hoover Dike around Lake Okeechobee west of Palm Beach.

The original helipadwas demolished in 2021, within weeks of Trump's departure from the White House.

Late last year, Mar-a-Lago representatives came back to Town Hall with the request to reinstall a larger pad to accommodate newer helicopters used to carry the president and White House staff and officials. The Landmarks Preservation Commission, which oversees any exterior changes at landmarked Mar-a-Lago,approved the design for the pad in October.

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The new pad is planned to be 8 inches deep, with an 18-foot-long and 5-foot-wide walkway connected to a nearby service road. The landing area would be on Mar-a-Lago's west lawn, in the same location where it was from 2017 to 2021. Construction is expected to take place this summer.

The town originally said that the pad must be removed after Trump leaves the White House, but another request from the Secret Service under consideration by Palm Beach's council could change that.

Private citizen use of the pad gives mayor 'anxiety'

The Secret Service asked the town to allow the helipad to remain in place while a person protected by the Secret Service is in residence at Mar-a-Lago. The helipad is needed, Mar-a-Lago representative Harvey Oyer told the town council in April, because of ongoing and increasing threats to Trump and his family that could extend past the end of this presidency.

Council members want to establish guardrails for how the pad is used — including rules that would ban club members or others who are not members of law enforcement or the military from using the landing site. Those rules should be established to protect the town and its residents, Oyer said.

"This is not for club use. It's not for club-member use. It's not for private use," he told the council. "It is for governmental use, (Trump's) duties as president and any emergency evacuation by some agency, whether that is Secret Service or White House Military Office or your (police)."

In December of 2017, a private helicopter bearing the Trump logoparked on the helipad for more than a week, prompting outrage from some residents and town officials who called out the use as a violation of the conditions under which the landing site was approved.

The thought that the helipad might be used to accommodate a private aircraft again "gives me anxiety," Palm Beach Mayor Danielle Moore said during the April council meeting. She said she had heard the same from residents who questioned how much the town can control how the helipad is used.

After the end of Trump's presidency, the designation of protectee would be extended only to first ladyMelania Trump, and not to President Trump's children or his extended family, Oyer said.

Kinsey Crowley is the Trump Connect reporter for the USA TODAY Network. Reach her at KCrowley@usatodayco.com. Follow her onX (Twitter),Threads,BlueskyandTikTok.

This article originally appeared on USA TODAY:After White House ballroom, Trump reportedly considering new helipad

Trump wants White House helipad while Mar-a-Lago's sparks 'anxiety'

PresidentDonald Trumpis reportedly considering installing a landing pad for helicopters on theWhite House South Lawn. TheWall Str...
Man Utd midfielder Toone returns to England squad

Manchester United midfielder Ella Toone has returned to the England squad for the crucial Women's World Cup qualifiers against Spain and Ukraine.

BBC Ella Toone warms up before England's win over China in November

The 26-year-old has not featured for the Lionesses since November because of a hip issue that ruled her out for the second half of the Women's Super League season.

Chelsea defender Lucy Bronze is also included despite missing Saturday's WSL win over United and having been seen wearing a protective boot.

Bronze, 34, has started three of England's four qualifying matches but is a doubt for next week's World Sevens tournament.

Chelsea striker Aggie Beever-Jones and London City Lionesses forward Freya Godfrey, who both missed the last camp through injury, also return.

However, 18-year-old midfielder Erica Meg Parkinson is not included after her surprise call-up in March, while in-form Everton defender Ruby Mace again misses out.

England's 25-player squad travel to Spain on 5 June (20:00 BST), before hosting Ukraine at Everton's Hill Dickinson Stadium on 9 June (20:00).

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The Lionesses currently sit top of their qualifying group with four wins from four matches, including avital 1-0 victory over Spainat Wembley in April.

Should England win their remaining two matches, they will automatically qualify for next year's World Cup in Brazil and avoid the play-off route.

Full England squad

Goalkeepers: Hannah Hampton (Chelsea), Anna Moorhouse (Orlando Pride), Ellie Roebuck (Aston Villa)

Defenders: Lucy Bronze (Chelsea), Jess Carter (Gotham), Niamh Charles (Chelsea), Alex Greenwood (Manchester City), Lotte Wubben-Moy (Arsenal), Maya Le Tissier (Manchester United), Esme Morgan (Washington Spirit), Taylor Hinds (Arsenal), Leah Williamson (Arsenal).

Midfielders: Laura Blindkilde Brown (Manchester City), Lucia Kendall (Aston Villa), Jess Park (Manchester United), Georgia Stanway (Bayern Munich), Ella Toone (Manchester United), Keira Walsh (Chelsea).

Forwards: Aggie Beever-Jones (Chelsea), Chloe Kelly (Arsenal), Lauren James (Chelsea), Alessia Russo (Arsenal), Lauren Hemp (Manchester City), Freya Godfrey (London City Lionesses), Jess Park (Manchester United), Beth Mead (Arsenal).

Head here to get involved

Man Utd midfielder Toone returns to England squad

Manchester United midfielder Ella Toone has returned to the England squad for the crucial Women's World Cup qualifiers against Spai...
24 days to the World Cup: The Italy legend now leading Uzbekistan

The countdown to the2026 World Cupis on! Each day ahead of the tournament’s return to North America, Yahoo Sports will highlight an insight or moment that showcases just how grand the world’s biggest sporting spectacle has become — even beyond the expanded field of this year’s global event.

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Uzbekistan secured qualification to the 2026 World Cup last June. Despite the achievement for the central Asian nation, the Uzbekistan Football Association sought a manager with more international experience.

National team hero Timur Kapadze had led the country to the tournament in the U.S., Canada and Mexico, but the goal is to do more than just show up.

Joachim Löw, the man who led Germany to the 2014 World Cup title, and Paulo Bento, who managed Portugal and South Korea, were linked to the job. Neither ended up coming on board, resulting in theUzbekistan turning to Fabio Cannavaro.

Play 2026 Soccer Pick 'Em with FOX One and make your picks for the world's biggest soccer tournament

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The 52-year-old Italian had a distinguished playing career, suiting up for clubs including Inter Milan, Juventus and Real Madrid, among others. He also captained Italy to the 2006 World Cup title and made 136 appearances for his country. His exploits on the field earned him the 2006 Ballon d'Or.

After retiring, Cannavaro took on the job of manager working in the Middle East, China, Italy and Croatia before Uzbekistan got in touch last fall. In six matches in charge, the “White Wolves” have two wins, two draws and two defeats under Cannavaro.

Uzbekistan will finish World Cup preparations with friendly’s against Canada and the Netherlands before heading into battle against Cristiano Ronaldo and Portugal, DR Congo and Colombia in group play.

As the excitement builds ahead of the country’s first World Cup experience, Cannavaro hopes fans set realistic expectations as he knows how difficult of a competition it is.

“They are expecting great results from us, some even expect us to win the title. But this is our first World Cup,”Cannavaro said. “Therefore, we should not put excessive pressure on the players. The most important thing is to enjoy this tournament. I believe the players will give their all for our people and the honor of the Motherland.”

24 days to the World Cup: The Italy legend now leading Uzbekistan

The countdown to the2026 World Cupis on! Each day ahead of the tournament’s return to North America, Yahoo Sports will highlight an ins...
A Guide to Tennis' Power Couples, Past and Present (Including the Legends Who Have Been Married for 25 Years!)

Love is on and off the court for thesetennisplayers.

People Steffi Graf and Andre Agassi; Gaël Monfils and Elina Svitolina; Roger Federer and Mirka FedererCredit: Ronda Churchill / AFP via Getty; Hannah Peters/Getty; Swan Gallet/WWD via Getty

Naturally, during a grueling 11-month season that takes them all around the world, a few tennis players have found lasting partnerships with their fellow athletes. As the 2026 French Open kicks off in the City of Love, read about all of tennis's sweetest romances, from retired legends to active duos.

Steffi Graf and Andre Agassi

Steffi Graf and Andre AgassiCredit: Laurent ZABULON/Gamma-Rapho/Getty

With a total of 31 Grand Slam titles and twoOlympicgold medals between them, it's fair to say thatAndre Agassi and Steffi Grafare tennis's most legendary couple. However, they didn't start dating until Graf's final year on tour, in 1999. After Agassi's divorce from actressBrooke Shields, the two tennis players hit it off, and days before Graf gave birth to their first child, they tied the knot in a low-key 2001 ceremony in front of their moms.

“I’ve had a crush on Steffi since I first saw her doing an interview on French TV,” Agassi wrote in his memoirOpen. “I was thunderstruck, dazzled by her understated grace, her effortless beauty.”

They share two children, son Jaden and daughter Jaz, and over two decades later, the pair still can't get enough of the court! In March 2025, theytold PEOPLEthat they play pickleball regularly (but never against each other).

Elina Svitolina and Gaël Monfils

Gael Monfils and Elina SvitolinaCredit: Gael Monfils and Elina Svitolina/Instagram

France's Gaël Monfils and Ukraine's Elina Svitolinaare tennis's modern-day success story. The two athletes, who have both reached the top 10 in the world, began dating at the tail end of 2018. They got engaged in April 2021 and got married three months later. Svitolina took a break from the tour in 2022 to give birth to their first child, Skaï.

"We’ve been building a life full of love, laughter, and beautiful memories ✨ Today, I look at this photo… and I realize I have everything ☺️🙏🏾," wrote Monfils onInstagramin celebration of their fourth wedding anniversary. "Seeing you both is my greatest victory. Thank you for being there, thank you for being you. I love you both more than anything. ❤️"

Svitolina later rejoined Monfils on tour, going right back to her winning ways. In 2025, Monfils announced he will retire from tennis after the 2026 Paris Masters, ending his 22-year professional career.

Alex de Minaur and Katie Boulter

Alex de Minaur and Katie BoulterCredit: Robert Prange/Getty

Australian top 10 player Alex de Minaur and Britain's Katie Boulter dated for four years before announcing theirengagementin December 2024. With their busy tour schedules, the pair have not tied the knot yet, but when asked for anupdatein January 2026, de Minaur toldJim Courier, "We are doing as much as we can together."

He continued, "I've been involved so far in some of the decisions — I'm sure when it comes to details of like napkins and flowers and decoration purposes — that's not my forte, I'll leave that to Katie."

Roger Federer and Mirka Federer

Roger Federer and Mirka FedererCredit: Bongarts/Getty

BeforeMirka Federerwas the frequent star of her husbandRoger's player box, she was a top-100 women's tennis player, but a recurring foot injury forced her to retire early in 2002. The two Swiss athletes married in 2009, nine years after competing together at the 2000 Sydney Olympics. Mirka gave birth to their first set oftwins— daughters Myla and Charlene — later that year, and another set of twins, sons Leo and Lenny, in 2014.

She accompanied Roger on tour until his retirement in 2022, and the star often credits his longevity and success to her support.

"She has warmed me up before finals, watched countless matches even while over 8 months pregnant and has endured my goofy side on the road with my team for over 20 years," he said in hisretirement announcement.

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Madison Keys and Bjorn Fratangelo

Madison Keys and Bjorn FratangeloCredit: Cameron Spencer/Getty

Grand Slam championMadison Keys's relationship with fellow American playerBjorn Fratangelois successful in more ways than one. The couple met while training at the same facility in Boca Raton, Fla., and began dating in 2017. They married in November 2024, with several of their close tour buddies in attendance.

After Fratangelo's retirement in 2023, he joined his significant other's team as her coach, and with her husband by her side, Keys won her maiden major tournament at the 2025 Australian Open.

“Now having achieved the biggest thing in our sport and the fact that we got to do it together is just, I mean, it’s one of my favorite things,” Keystold PEOPLE in 2025.

Flavia Pennetta and Fabio Fognini

Flavia Pennetta and Fabio FogniniCredit: Dennis Grombkowski/Getty Images

Italian tennis stars Flavia Pennetta and Fabio Fognini have both found success on their respective tours. Fognini reached top 10 in the world in 2019 and won the 2015 Australian Open men's doubles tournament, while Pennetta won her maiden singles Grand Slam at the 2015 US Open. After her victory, she shocked the world by announcing her retirement from tennis at the end of the season.

Pennetta and Fognini married in 2016, and Fognini retired from the sport in July 2025. They share three children — whose names all start with "F," too: Federico, Farah and Flaminia.

Denis Shapovalov and Miriam Bjorklund

Denis Shapovalov and Miriam BjorklundCredit: Mirjam Bjorklund/Instagram

Canadian tennis star Denis Shapovalov and former Swedish player Miriam Bjorklund married in an intimate ceremony in Zakynthos, Greece, in September 2025.

"It was the most beautiful start to our marriage and we are so excited to spend forever with each other," the bride told PEOPLE of the nuptials.

Shapovalov added, "Every day we had in Zakynthos with our close friends and family was better than we could have ever asked for and I’m so excited I got to marry my best friend in such an incredible setting.”

Daria Saville and Luke Saville

Daria and Luke SavilleCredit: Pat Scala/Getty

Daria Saville (née Gavrilova) swapped her flag on tour from Russia to Australia after becoming an Australian citizen, partly influenced by her relationship with Aussie tennis player Luke Saville. They became engaged in December 2018 and married almost exactly three years later.

While Luke retired from tennis in January 2025, Daria is still active on tour, but took maternity leave after announcing her first pregnancy. She gave birth to the couple's first child, son Louie, in March 2026.

Radek Štěpánek and Nicole Vaidišová

Radek Štěpánek and Nicole VaidišováCredit: MICHAL CIZEK/AFP via Getty

Czech compatriots Radek Štěpánek and Nicole Vaidišová have a long history. They became engaged in 2007 and married in 2010 in Prague, four months after Vaidišová's first retirement from tennis. In 2013, the couple announced that they would divorce, and she returned to tour the following year.

Five years later, they reconciled and remarried in 2018. The pair have since welcomed two children, daughters Stella and Meda.

Read the original article onPeople

A Guide to Tennis' Power Couples, Past and Present (Including the Legends Who Have Been Married for 25 Years!)

Love is on and off the court for thesetennisplayers. Naturally, during a grueling 11-month season that takes them all around the ...
Jason Sudeikis stars in Visa's 'Tap In' World Cup campaign

Erling Haaland is likely to score a tap in goal in Norway's first appearance in the World Cup since 1998. But Visa wants fans to tap in, too.

USA TODAY

The credit card company continues its longstanding partnership with FIFA and is the official Worldwide Payment Technology Partner of the tournament. They announced the "Tap In" campaign on Monday, May 18 to create a parallel between the tap-in goal, known as the easiest form of scoring, and how fans seamlessly tap their cards to pay for everything they need to enjoy the World Cup.

Jason Sudeikis is the star of a series of ads that shows how speed, security and fun are key elements of the tournament.The "Ted Lasso" actoris shown in various scenarios using his Visa card with his signature positivity and wittiness.

Frank Cooper, Visa's CMO, spoke on how the company was intentional about highlighting the speed of the World Cup and the security of the credit card while not sacrificing storytelling and the human element.

"That is exactly what we saw as our core challenge about a year ago," Cooper told USA TODAY Sports. "We can do something that is highly entertaining and inspirational, and there's a lot of value in that, because reigniting consumer passion around your brand is always a good thing.

"Our goal was a bit different. We did want to communicate the idea of trust and what underlies trust, and because we think that is going to be core. It's always been core to anything that involves money, by the way, but it's certainly increasingly core as you move into new forms of transaction, as fraud increases, as you know people want to make sure that they have zero liability, and so we want to communicate that.

"The question was, our challenge was: communicate that message, but put it in an entertaining wrapper. That was the goal.... A key unlock for us was Jason Sudeikis, and for us, Jason represented not just the character Ted Lasso, but he represented optimism, that anything is possible, that you can fulfill your dreams."

While Visa has its headquarters in Foster City, California outside of San Francisco, executives are careful to present it as a global company just like the World Cup is a global tournament. One of the ads makes this clear in a fun, lighthearted way.

Sudeikis asks to have a hot dog for every country where Visa is accepted (it's more than 200). He starts listing several nations: Australia, Canada, Mexico, Argentina, the United States, Ivory Coast and South Africa. A worker behind the counter hands him a hot dog for each country and the actor is about to keep rattling off countries, but the hot dogs run out.

Even though Cooper emphasizes that Visa is a global brand, he still has hopes that the United States hosting the World Cup will grow the love of the beautiful game in the country where American football is king. He points to the opportunity this tournament has through digital and social media as a potential means of helping Americans get involved in soccer.

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"I think this could be an inflection point because of the excitement around this particular game," he said. "We may not have as many die-hard fans in the U.S., although that's increased a lot. We have more social fans, but in this one we're gonna have FOMO fans. People who feel like, 'I'm missing out on something. It's like a phenomenon descending upon three countries. I gotta be a part of it.' And once you kind of sense, feel the excitement, I think you get drawn into the sport."

Lamine Yamal, Jorge Campos, Andrés Cantor and, of course, Haaland are also involved in the campaign.

The ads are meant to lead to deeper fan engagement. Fans will be able to register online to win prizes throughout the tournament, including tickets to matches andJeff Hamilton jackets, which Cooper calls "beautiful" and "collectors items." When a tap-in goal is scored throughout the tournament, more prizes and features will be unlocked. There will also be collaborations with artists and immersive pop-ups at stadiums during the World Cup.

In 2024, Visa made its first global sports partnership in 15 years when it joined forces with Cash App tobecome a title sponsor of the Racing Bulls Formula 1 team.In February,Visa renewed and expanded the partnership, which also includes support for the Max Verstappen-led Red Bull Racing.

Cooper said that the motorsport series shares similar traits with the World Cup like speed and the pursuit of excellence that make both important partnerships for Visa. The Racing Bulls team is known for having some of the most exciting, thoughtful liveries in the sport, including when theycollaborated with Nigerian-British artist Slawn for the 2025 British Grand Prix.

"Whether they're winning at the moment or not matters less, even though I like winning more than I like losing. What matters is the values that they have, the pursuit of excellence that they all take, the constant state of improvement," Cooper said.

"One of the things that is core to our brand positioning is that we try to champion everyday progress, the people moving forward, and we think that happens in small steps. I don't think it happens in big leaps. It happens in small steps. One transaction at a time is kind of a representation of that.

"What we see in F1 is that. It's constantly tweaking, improving, trying to get better. You see it in all sports, honestly, but in Formula 1, and with Visa Cash App Red Bulls racing team, you see it every single day. They're just constantly trying to make small improvements to get toward excellence, and so for us that kind of reflects who we are as a brand."

Even with the success of the Formula 1 partnership, the World Cup is special for Visa. There are 104 matches in 16 cities across three countries and an expanded field of 48 teams for the 2026 competition. Cooper is looking forward to the opportunity of facilitating the "pop-up economy" around the tournament.

"This is our extravaganza, too, right?" he said. "It’s like the game itself, but it's also the World Cup of payments at the same time."

This article originally appeared on USA TODAY:Visa enlists Jason Sudeikis for World Cup 'Tap In' campaign

Jason Sudeikis stars in Visa's 'Tap In' World Cup campaign

Erling Haaland is likely to score a tap in goal in Norway's first appearance in the World Cup since 1998. But Visa wants fans to ta...
Merck's endometrial cancer drug meets late-stage trial goals

May ‌18 (Reuters) - ‌Merck said ​on ‌Monday ⁠its ⁠experimental ​endometrial cancer ​drug ​met ‌the ‌main ​goals ​of ​a ‌late-stage ​trial.

Reuters

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(Reporting ​by ​Kamal ‌Choudhury ​in ​Bengaluru)

Merck's endometrial cancer drug meets late-stage trial goals

May ‌18 (Reuters) - ‌Merck said ​on ‌Monday ⁠its ⁠experimental ​endometrial cancer ​drug ​met ‌the ‌main ​goals ​of ​a ‌late-stage ​tri...

 

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